Tung Chung Citygate Outlets｜DIWHY STORE, Taiwan's Popular Cultural and Creative Handicraft Experience Store, Makes Its Hong Kong Debut, Joining Hands with Citygate Outlets' CLUB CG for Its 5th Anniversary Celebration with the Limited-Time 'Chill' Annive

Description

Attention all Hong Kong art and craft enthusiasts! This autumn, Taiwan's largest and most popular handicraft experience store, DIWHY STORE, is coming to Hong Kong for the first time to celebrate the 5th anniversary of CLUB CG. Citygate Outlets presents a refreshing 'Chill' anniversary event, collaborating with DIWHY STORE to create Hong Kong's first-ever pop-up store, the 'DIWHY Chill Institute', from 18 September to 19 October 2025. Handicraft aficionados, Gen Z, families, and couples are all invited to immerse themselves in the Taiwanese creative fever! With over a thousand materials to choose from and 12 different DIY experiences, including clothing, phone accessories, and pet supplies, visitors can design their own unique outfits and accessories to commemorate CLUB CG's 5th anniversary, embracing the 'Chill' pleasure of STYLE BY YOU.

  Since its opening in 2023, DIWHY STORE has swiftly swept across Taiwan, not only as the largest handicraft experience store in the country but also as a must-visit hotspot for family fun, get-togethers with friends, and romantic dates for young couples. This DIY mecca offers over 20 different handicraft experiences in Taiwan, along with hundreds of colorful accessories to choose from. Whether it's fashion accessories, trendy hats, unique socks, or practical items like canvas bags, phone straps, luggage straps, and pet accessories, DIWHY STORE has it all.

The 5th-anniversary celebration at CLUB CG is packed with non-stop surprises! In addition to introducing DIWHY STORE, Citygate Outlets has transformed with a playful new look. Every corner, from the 'Stylish Giant Itabag' on the ground floor to the 'Korean-style Four-panel Selfie Booth' on the second floor, is a tailor-made photo hotspot for Gen Z. On weekends, local illustrators Messy Desk, Moving Drawing, and Kazy Chan, along with Taiwan's up-and-coming art interactive team Hululu, will be present to create unique artworks, capturing precious moments. The second floor also features an 'AI Stylist' that analyzes your style DNA, helping you unlock the Gen Z style code. It's time to embark on a 'Chill' and trendy journey with your loved ones and friends.

A Haven for Handicraft Enthusiasts: Citygate Outlets x DIWHY STORE 'DIWHY Chill Institute'

To celebrate CLUB CG's 5th birthday, Citygate Outlets has specially collaborated with DIWHY to create the 'DIWHY Chill Institute', inviting everyone to join this 'Chill' and fun birthday party. This pop-up institute resembles a mini creative factory, turning every visitor into a trendsetter, ready to unleash their creativity. With over a thousand DIY accessories making a strong debut, the star of the show – embroidered cloth badges – boasts over 800 styles, complemented by a variety of beads and trinkets for endless mix-and-match possibilities. From adult and children's T-shirts, socks, and shoelaces to phone straps, letter ornaments, portrait keychains, four-panel ornaments, tote bags, luggage straps, cardholders, and even exclusive scarves for your furry friends, you have 12 creative experiences to craft your unique masterpiece. Transform your ideas into playful realities, where your style is entirely yours to define. Let's embrace STYLE BY YOU together.

12 'Chill' Creative Experiences at the 'DIWHY Chill Institute'

Clothing and Accessories
Adult T-shirts, Children's T-shirts, Socks, Shoelaces

Phone Bag Charms
Phone Straps, Letter Ornaments, Portrait Keychains (available on selected dates), Four-panel Ornaments

Travel and Pet Supplies
Tote Bags, Luggage Straps, Cardholders, Pet Scarves

Hong Kong Exclusive! Collaboration with Hong Kong and Taiwan Illustrators for Exclusive DIY Accessories

In addition to the basic accessories, Citygate Outlets has specially collaborated with local muralist and illustrator Messy Desk to infuse a unique artistic element into the handicraft experience. Messy Desk's design style is distinct, and her works build a colorful, fantastical world with cartoon and architectural themes. She has created 20 limited-edition embroidered cloth badges and keychains for CLUB CG's 5th anniversary, incorporating classic 'Hong Kong-style' elements like egg tarts, dim sum, and Lantau Island taxis. The 'DIWHY Chill Institute' is the ultimate creative lab for local art enthusiasts.

Details of the 'DIWHY Chill Institute'
Location: Atrium, 2/F, Citygate Outlets
Date: 18 September – 19 October 2025
Time:
Sundays to Thursdays 11am – 9pm (last admission at 8:30 pm)
Fridays, Saturdays, and public holidays 11am – 10pm (last admission at 9:30 pm)

Weekend Illustrator Pop-up: 'Make Your Day Colorful' Station

Additionally, four popular illustrators, including Hong Kong's Messy Desk, Kazy Chan, and Moving Drawing, along with Taiwan's Hululu, will be invited to host the 'Make Your Day Colorful' Station on selected weekends. They will showcase their unique styles, capturing precious moments of beloved pets, sweet memories with loved ones, and the present self on paper.

'Korean-style Four-panel Selfie Booth': Adorn Your Photos with Exclusive Frames

Want to get your hands on the trending 'Four-panel' photos? Citygate Outlets presents Hong Kong's first-ever birthday-themed Korean-style 'Four-panel' selfie booth on the mall's second floor. The cake topper features a dazzling '5' candle, complemented by 'CLUB CG Happy Birthday' icing words, creating a festive atmosphere. For just HK$30, CLUB CG members can take exclusive commemorative four-panel photos in the booth, capturing every precious moment.

After taking photos, head over to the 'DIWHY Chill Institute' in the Atrium on the second floor to design your own unique mini CD keychains using trendy accessories. Gen Z photo enthusiasts can strike their coolest poses and capture one-of-a-kind 'Chill' action shots.

Details of the 'Korean-style Four-panel Selfie Booth'
Location: 2/F, Citygate Outlets, near cdf Beauty (Shop 274-277)
Date: 18 September – 19 October 2025
Time:
Sundays to Thursdays 11am – 9pm (last admission at 8:30 pm)
Fridays, Saturdays, and public holidays 11am – 10pm (last admission at 9:30 pm)

A Must-Try for Gen Z: Summon the AI Stylist to Decode Your Personal Style DNA

Are you staring at your closet but unsure how to mix and match? You need an AI super sidekick! Simply download the TAIKOO+ mobile app or follow Citygate Outlets' official WeChat mini-program, register as a CLUB CG member or present your e-membership card, and follow Citygate Outlets' designated social media accounts to participate in the 'AI Stylist' digital interactive game. Take a photo to generate your AI avatar and answer a few simple questions. The AI stylist will analyze your style DNA on the spot and create a brand-new look for you. AI will also generate a fashion video for you to showcase your new style on social media. What's more, members can enjoy exclusive rewards, taking home a mini capsule toy machine keychain to elevate your OOTD.

Details of the 'AI Stylist' Digital Interactive Game
Location: 2/F, Citygate Outlets, near cdf Beauty (Shop 274-277)
Date: 18 September – 19 October 2025
Time: 12nn – 7pm daily

Consumer Rewards: 'Style Rewards' for Redeeming Mall Merchant E-Cash Vouchers and Limited-Edition Messy Desk Keychains

Citygate Outlets houses over 150 renowned international brands, offering a diverse range of options, from high-end fashion, trendy sportswear, and lifestyle products to beauty, skincare, and delectable cuisines. During the promotion period, CLUB CG members can redeem up to HK$900 in e-cash vouchers and a limited-edition 'Citygate Outlets x Messy Desk' keychain for designated spending. Non-members can also enjoy the same rewards by spending HK$2,000 or more in a single qualified electronic transaction and registering as a CLUB CG member on the spot.

CLUB CG's 5th Anniversary Rewards: CLUB CG Members Enjoy 5 Exclusive Privileges, Including 5-Hour Free Parking Service

From 18 September to 19 October 2025, CLUB CG members can enjoy not only the consumer rewards but also 5 exclusive privileges: earn 5 times the CLUB CG points for spending HK$500 or more at designated restaurants; redeem movie vouchers at MCL Citygate Cinemas using bonus points; double CG Dollar redemption every Friday, exchanging 250 points for 2 CG Dollars; and receive 5 '1-Hour Free Parking E-Vouchers' upon first activating the contactless parking service. Discover more store discounts and exclusive member benefits, and join now to indulge in these prestigious rewards.

This autumn, embark on a 'Chill' and exceptional handicraft journey at Citygate Outlets and celebrate CLUB CG's 5th anniversary in style.